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1. Data Controller and DPO

The Data Controller is QVC UK, Building 8, Chiswick Park, 566 Chiswick High Road, London W4 5XU, United Kingdom, an unlimited liability company incorporated and registered in England and Wales with company registration number 2807164. QVC DPO is Jeffrey God who can be reached by email at DPOUK@qvc.com and by mail at QVC, Attention: Jeffrey God, 1200 Wilson Drive, West Chester, Pennsylvania 19380. Please check the contact details section for more details on how to be in touch with us. For further information on how QVC may process your personal data, please read our customer privacy policy available here https://www.qvcuk.com/content/legal-information/privacy-statement.html?qq=ft.

2. Categories of Personal Data and processing activities

QVC is processing the following categories of personal data provided you when you use our Service:

  • Device usage and navigation data such as IP address and device identifiers.
  • Data on Service’s usage: data related to red button clicks, time spent on QVC+, number of sessions per each category and hours, User ID, Content Title, Genre.

3. Nature and purpose of the processing

Provision of personal data related to device’s usage are necessary in order to use the Service. Data related to Service’s usage are useful to QVC in order to conduct analysis and optimizing / improving the Service. In this case, IP addresses will be used only for producing aggregated statistics will be produced. Data related to Services’ usage will be collected only if you provide your consent. For more information, please read the Cookie Policy available in the left column.

4. Subject or categories of subject to whom personal data are communicated or shared with

For conduct the processing activities highlighted above in Section 3, your personal data will be:

  • Processed within QVC only those expressly authorized following the "need to know" principle.
  • Transmitted to the server managed by NPAW, which has been appointed as data processor, and other sub-processors only to the extent necessary to conduct the processing activities.

5. Data transfers

When necessary to conduct the processing activities described in Section 3, your personal data may be transferred in countries outside the United Kingdom; these countries may not be subject to an adequacy decision under United Kingdom law. Any transfer of personal data outside the UK is covered by an appropriate transfer mechanism. Where necessary, QVC will implement additional technical and organizational measures to ensure a level of protection to your personal data equivalent to the one in the United Kingdom.

6. Security measures and data retention

QVC takes security measures to protect Your personal data in the event of unauthorized loss, misuse, access and disclosure, alteration or destruction, considering the nature of the data and the risks posed by the processing of it. QVC may store Your personal data for complying with its legal, business, and contract requirements. In this case, your personal data will be stored exclusively for the time necessary to meet these requirements, considering the statute of limitations for any action in court. Data collected are stored for thirteen (13) months and then kept only for the time required by applicable laws. If you would like to ask questions about data retention, please contact the QVC Legal Department or the DPO at the contact details specified in this Privacy Policy.

7. Your Privacy Rights

If applicable to the processing activities conducted by QVC and described in this Privacy Policy, you may exercise: the right to access; right to rectify; the right to object; the right to restrict the processing; the right to be erased (or "right to be forgotten"); right to portability. If you would like to exercise your rights, please contact us at DPOUK@qvc.com, by mail at QVC, Building 8, Chiswick Park, 566 Chiswick High Road, London W4 5XU or using the forms available on our website (www.qvcuk.com).

In the event you have a complaint about violations of your data protection rights, or if you are not satisfied with the results of review, complaint and appeal procedures within QVC, you can also contact the Information Commissioner’s Office. QVC has committed to cooperate in investigations by and to comply with the advice of competent UK authorities in such case. If you have an unresolved privacy or data use concern which has not been addressed satisfactorily, you may contact the legal counsel of QVC UK or the DPO at the contact details specified above.

8. Changes

We seek to ensure that our information collection and processing is always proportionate and complies with applicable United Kingdom laws. We encourage you to review this Privacy Policy when you use QVC+, as the current version will be available. This Privacy Policy was last revised on April 1st, 2025.